Editorial Pitch Sheet
The Kill cover art

The Kill

HOWL
Release: October 30, 2026 · Album (8 tracks) · Alternative (Industrial, Rock, Electro, Electronic)
Focus Track: "Knew I Was Done"
Milk & Honey Records c/o The Orchard

Overview

NYC electronic duo HOWL's debut album pulls live guitar, modular synths, industrial electronics and pop-minded songwriting into one volatile world. Sonically, the project sits in the current conversation around The Hellp, Brutalismus 3000 and Boys Noize: young, club-facing music with punk energy, blown-out production and real songs at its center. Underneath that modern framing is a clear lineage running through Nine Inch Nails, The Prodigy, Depeche Mode and Justice.

Produced alongside 10x GRAMMY-nominated Damian Taylor (Björk, The Prodigy, Arcade Fire, The Killers), the record moves deliberately between aggression and release: the menacing "The Collector," the distorted, feel-good "Sunshine," the dystopian, neon-lit tension of "The Kill," and the heist-driven "Money in the Bag." Gritty guitars, synths, glitch-heavy electronics and emotive vocals connect the songs, while cinematic influences from Blade Runner, The Matrix and Fight Club give the album a larger visual and narrative world. The focus track, "Knew I Was Done," closes the album: the most guitar-driven song on the record, slightly eerie, with industrial textures and distortion underneath.

HOWL's live identity is equally hybrid: part band, part electronic act, part controlled explosion. The duo has opened for Rezz, Ninajirachi, Sullivan King and Rabbit in the Moon, played We Belong Here, Brooklyn Bowl and Bowery Ballroom, and has already received support from Spotify's Rocktronic and SiriusXM's Alt Nation. The album is built to connect the lineage of industrial and alternative electronic music with the harder, younger wave currently pushing club music back toward live vocals, guitars, distortion and punk physicality.

With sonic roots in rock and experimental electronic music, and minds bent on pushing beyond genres, HOWL is a rising force with a bold vision and the presence to back it up.

Why This One Matters

Alternative is bending back toward aggression and electronics, and the editorial ecosystem is feeding it: Rocktronic, Sludge, Proto, Anti Pop and The New Alt on Spotify, plus Breaking Electronic, ALT CTRL and Breaking Alternative on Apple and New Electronica / New Alt Rock on YouTube Music. The Kill lands in that lane, backed by a 10x GRAMMY-nominated producer and a fast-rising NYC live act with real festival and club credentials.

Prior Rocktronic and Alt Nation support on "The Collector" sets a clear precedent for editorial pickup. On short form, HOWL's modular synth clips pulled 382K and 148K TikTok plays against a ~7K follower base, a high play-to-follower ratio that shows the sound travels regardless of audience size.

@howl.ny on TikTok
@howl.ny on TikTok
@howl.ny on TikTok

Release Details

TitleThe Kill
Primary ArtistsHOWL
Release DateOctober 30, 2026
FormatAlbum (8 tracks)
Focus Track"Knew I Was Done" (4:50)
Genre (primary)Alternative
SubgenresIndustrial, Rock, Electro, Electronic
MoodsEnergetic, Fierce, Dark, Intense, Chaotic, Impulsive
Similar ArtistsPrimal Scream (XTRMNTR era), Chalk, Youth Lagoon, Death in Vegas, Kasabian, The Hellp, Brutalismus 3000, Boys Noize, Nine Inch Nails, The Prodigy, Depeche Mode, Justice
Artist Home / OriginNew York City, USA
UPC820200152060
ISRC (focus track)QMFME2677040
Label / ImprintMilk & Honey Records

Credits

Producer / Mix / MasterDamian Taylor (10x GRAMMY-nominated: Björk, The Prodigy, Arcade Fire, The Killers)

Tracklist

01The Kill (3:41)
02Money in the Bag (HOWL's Modular Remix) (2:48)
03The Collector (3:41)
04Sunshine (4:48)
05Money in the Bag (2:59)
06Million Ways to Break (5:51)
07Make Me Whole (3:57)
08Knew I Was Done (4:50) · focus track

Similar Songs

Sonic references for "Knew I Was Done."

Spotify for Artists Pitch

Focus track · ~500 characters
"Knew I Was Done" closes The Kill, the debut album from NYC electronic duo HOWL, produced alongside 10x GRAMMY-nominated Damian Taylor (Björk, The Prodigy, Arcade Fire). Live guitar, modular synths and industrial electronics with a real song at the center: guitar-led, eerie and distorted. It sits in the current conversation around The Hellp, Brutalismus 3000 and Boys Noize, with a lineage through Nine Inch Nails, The Prodigy and Justice. Prior support from Rocktronic and Alt Nation.

Recent High-Profile Releases & Collabs

Content Links

Content note: HOWL's short-form identity is hardware-driven modular synth / eurorack performance clips (industrial electronic).

Playlist Targets

Spotify · top list Spotify · also consider Apple Music YouTube Music

Marketing At A Glance

Headline lever
Editorial follow-through on "The Collector," which landed Rocktronic (Spotify) and Alt Nation (SiriusXM), backed by a USD 20,000+ paid Instagram Reels campaign, a USD 10,000 clipping campaign and TikTok-led short form.

About HOWL

HOWL press photo

Something instinctive, raw, and impossible to ignore. HOWL is the electrifying alt-rock / electronic duo of New Yorkers Nicola Wincenc and Aidan Dolan: multi-instrumentalists, singers, composers and producers whose music captures the raw tension and kinetic energy of the city they call home. Blending industrial electronics, distorted guitars and cinematic storytelling, HOWL sits somewhere between a band, a live electronic act and a controlled explosion. Their debut album, The Kill, is produced alongside 10x GRAMMY-nominated producer Damian Taylor (Björk, The Prodigy, Arcade Fire, The Killers).

Socials & Streaming

HOWL

About Milk & Honey Records

Milk & Honey Records is the newly launched recorded music division of Milk & Honey Music + Sports + Ventures, the entertainment management powerhouse founded by music industry veteran Lucas Keller. Building on more than a decade of success representing the world's top songwriters and producers, collectively responsible for over one billion albums sold, recent highlights include Finn Keane on Charli XCX's Grammy-winning Brat album, Y2K on Doja Cat's Vie album, and David Hodges on Ed Sheeran's 2025 single "Camera," plus many more from Dua Lipa's "Levitating" to Bieber's "Despacito" and BTS' "Butter."

The company also manages world-class DJs and touring talent including Wuki, Benny Benassi, Oliver Heldens, Chris Avantgarde and Ian Asher, and represents top NFL athletes including Travis Kelce (Chiefs), Courtland Sutton (Broncos), Kamren Curl (Rams), Mason Taylor (Jets) and 30 others in its sports division.

On the recorded music side, Milk & Honey has released records with iconic artists including Shaggy, Sean Paul, J. Worra and more. The label's first release has already gone viral, with 600,000+ creates on TikTok and growing daily. With Milk & Honey Records, the label brings the full services of its in-house management team and the same artist-friendly, innovative approach to artist development and release strategy, with a commitment to helping creators build sustainable careers doing what they love.